Category Pirates
Business
Free and Paid
Weekly
The authority newsletter on category creation & category design.

Description

Category Pirates is the authority on Category Creation and Category Design. Every Wednesday, we publish a newsletter for the radically different—who want to see, design and claim the future. Topics include: - How to create new categories and redesign old ones. - The Magic Triangle, The 9 Levers, The Category Design Scorecard, and more frameworks for how to actionably create and design categories in the world. - Case studies for how successful companies have successful created and/or redesigned existing categories (and where other companies have gone wrong). Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.

Pricing Options

$0/mo, $20/monthly, $200/yr

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